Privacy Policy

Information you provide to us

Data we collect through automated means

To provide, update, maintain and protect our services, applications and business. This includes the correct usage and functions of our applications and services, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities.

To communicate with you by responding to your requests, comments and questions. If you contact us, we may use your other information to respond.

To analyze how people use our services, so we can improve our services, develop and provide smarter, faster, more secured and useful tools and features. We use collective learnings about how people use our services and feedback provided directly to us to troubleshoot and to identify trends, usage, activity patterns and areas for improvement.

To send emails and other communications: we may send you service, technical, administrative and marketing emails, messages and other types of communications. We may send you emails to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with Baby Connect. You can opt-out of those email notifications via the unsubscribe link at the bottom of the email or in your account settings page.

To send you push notifications through our mobile applications. For instance if you've asked to receive push notifications for children profile updates via our mobile application, or eventually for important account or service updates. You may at any time opt-out from receiving these types of communications by turning them off at the device level through your settings.

For billing, account management and other administrative matters: we may need to contact you for invoicing, account management and similar reasons and we use account data to administer accounts and keep track of billing and payments.

To produce anonymized statistical data about children that might be used for our services, or for others purposes. For instance statistics about baby sleep, feeding, growth based on various criteria (gender, age, ...).

Customer support: we use your information to resolve technical issues you encounter, to respond to your requests for assistance, to analyze crash information, and to repair and improve the services.

To investigate and help prevent security issues, fraud and abuse: we use information about you and your service use to verify accounts and activity, to monitor suspicious or fraudulent activity and to identify violations of service policies.

As required by applicable law, legal process or regulation.

We will not rent or sell potentially personally-identifying information to third-party companies for their commercial or marketing use.

Application usage: the information you enter in the application is automatically shared with others authorized users that are linked to your account (for instance via the children profiles). It includes your email, name, phone number and any information regarding the child. If you're a teacher or staff member of a childcare center, the administrators of the center might have special priviledges to view, grant or revoke access priviledges regarding your account.

Third party service providers and partners: we may engage third party companies or individuals as service providers or business partners to process information and support our business. These third parties may, for example, provide virtual computing and storage services, or send SMS/Text messages to users. You can see the list of the third party we use in the Subprocessors section.

During a change to our business: if we engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of our assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence), some or all information may be shared or transferred, subject to standard confidentiality arrangements.

Aggregated or de-identified data: we may disclose or use for any purpose aggregated or de-identified information that cannot reasonably be used to identify you or your children. For example, we may share aggregated or de-identified information with partners for business or research purposes, such as calculating the average number of diaper change per day for a baby, or finding a correlation between sleep data and feed data, or by publishing a report on trends in the usage of our services.

To comply with laws: if we receive a request for information, we may disclose information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process.

To enforce our rights, prevent fraud, and for safety: to protect and defend the rights, property or safety of Baby Connect, or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.

With consent: we may share information with third parties when we have consent to do so.

Information you provide to us: your account information and all other data you provide to us is kept until you delete your account. We also retain some of your information as necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements, to support business operations and to continue to develop and improve our services. Please refer to the section about account deletion for the policy regarding deletion.

Data we collect through automated means: we retain system data and usage data for only as long as it is necessary to provide products and services to you, perform or fulfill our contractual obligations, comply with our legal obligations, resolve disputes and enforce our agreements.

Baby Connect takes reasonable steps to protect personally identifiable information as you transmit it to our site and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

Employee access to personally identifying information is restricted to situations in which that information is needed in order to troubleshoot, operate, develop or improve our services.

When you use our website or our mobile applications, all of your information is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information.

You must protect your password to prevent unauthorized third parties from accessing your account. In addition, if third parties have access to the computer you use to access your account, you must sign out of your account when you are finished to ensure protection of your information.

Cookies are small files sent to your computer that uniquely identify your browser. Baby Connect sets a persistent cookie when you sign in to our web application. This cookie allows us to recognize you as an existing user when you return to the site using the same computer and web browser, which means you do not have to sign-in at every visit. The cookie is also used to improve your experience with the web application, for instance by storing the last selected child, classroom, childcare center or page between sessions.

If you're using our mobile application, your unique mobile device identifier is collected so we can provide a better service. For instance your mobile identifier is used to synchronize in real time the timers or the customization data to all your mobile devices on which you have signed in the application. It is also used to send push notifications to the appropriate devices in case you've asked to receive push notifications via the application.

We also use web beacons (single-pixel images) in some of the emails (administrative or marketing) sent to users. Web beacons help us track your responses and interests and deliver relevant content and services to you. For example, they may let us know when you take actions based on the emails that we send.

Do not track policy: we do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, "do not track" signals transmitted from web browsers do not apply to our sites or services, and we do not alter any of our data collection and use practices upon receipt of such a signal.

• if you were the only caregiver for the child profile in the previous 24 months.
• or if all others caregivers who had access to the profile in the previous 24 months either removed the child profile from their account, or have communicated to us that they're authorizing the deletion of the child data.

This policy is necessary to comply with our legal obligations and to resolve disputes.